Market Insight is an innovative web application, which offers you an extensive but simultaneously detailed overview of your marketing database. You can prepare a detailed profile of your best customers. You may draw up lists containing quality prospective customers and make smarter marketing decisions. By combining your own information with the up-to-date, accurate data contained in D&B’s worldwide business database it is a simple matter for you to extend and analyse the existing information about your actual and prospective customers.

What can Market Insight mean to you?

• You can identify the most valuable and riskiest customers to you in the twinkling of an eye.
• You can draw up a score model to produce a profile of those prospective customers who correspond most closely to your best customers.
• You can acquire an insight into the relations within a corporate structure, so as to evaluate prospective customers and to establish the potential for cross and up-selling.
• You can draw up a list of prospective customers which you can rely on.
• You can learn more about your customers: their value, frequency, churn and effective lifetime.
• You can help your sales team enter new markets.

Brochure: Market Insight

If you would like to receive more information or would like to make a personal appointment to examine which options may be of interest to you, please call or e-mail us.