Dun & Bradstreet and Siebel Systems, Inc. - the world's leading
business information company and the world's leading provider of eBusiness
application software - have formed a relationship that provides a best
practice for Customer Relationship Management (CRM) implementations.
The result:
Elimination of Duplicates- D&B's Data Rationalization service combines
D&B's state of the art matching technology with the value of our unique
site D&B D-U-N-S® Number. This allows you to link all of a customer's
transactions/records to a single customer master eliminating all the
problems that result from duplication. Add to this D&B's Global Access
and you can now check for duplication during the entry process.
Cleansing and Standardization of Data- D&B's superior quality allows
you to standardize the names and addresses of your customers. Additionally,
data such as industry codes, sales volume, employment data and mapping
information can significantly increase the utilization of your Siebel
CRM system.
Maintaining Data Quality - The Siebel D&B Integration Solution module
provides an easy way to load and maintain data quality within your CRM
system. Add D&B's Global Batch Connect service and the maintenance process
can be virtually automated.
Reduce Customer Churn - By eliminating duplicate records you allow
your Siebel CRM system to deliver on it's customer service value proposition.
Better customer service translates into better customer loyalty which
translates into more sales.
Increased Sales into Your Customer Base- Using D&B demographic data
within Siebel eBusiness applications helps you to quickly replicate
successful sales within your customer base by finding other customers
that have the same need.
Increased Penetration of Your Customers- Using D&B Family Linkage
in Siebel allows you to quickly identify customer locations that you
have yet to sell to and leverage your existing relationships to increase
your account penetration.
Increase Close Rates- The Siebel D&B Integration Solution module
allows you to load D&B prospect records directly into your Siebel eBusiness
applications. This lets you replicate successful sales beyond your existing
customers by querying the business universe for companies with the same
demographic characteristics as your customers.
Eliminate Credit Rejects- Integrating D&B's world renowned risk information
early in the selling cycle gives you the ability to pre-approve opportunities
within Siebel and virtually eliminate wasted sales efforts
